For 2010 Chubb Insurance wanted a Ski Patrol themed booth. The show is in Colorado so we thought it was a great idea as well. So we built a ski lodge bar. To really make it seem real we printed a huge image of a ski village and mounted it where the windows would be. Conversely, we printed a huge image of a lodge bar on the outside so when walking by it seems that you are looking into a fun party.
On the bar I designed a fake top. Making it look like actual slate tiles was easy with the help of transparent gradients in Adobe Illustrator. The booth ships soon so hopefully we will have some great shots of it up and in the convention center.